Work Experience

DigiPro Media
Director of Design | June 2017 – Present

Products for our proprietary website building platform include a visual webpage editor, form builder, billing system and more. Through increased UX/UI research and testing, website building went from 3 days to 4 hours, an 83% decrease in time to build websites.

Destin Realty
Director of Brand | January 2016 – June 2017

Charged with building a powerhouse brand in the regional vacation rental market through research and value-added deliverables. The direct result was an increase in reservations of 30% as well as revenue increased from $4M to $6.2M in 2 years.

Visit South Walton
Sr. Web and Graphics Coordinator | January 2014 – January 2016

Top tier project included a newly designed website that, when launched, saw new user acquisition up by 15%, bounce rate drop by 12% and goal conversions go up 23%.

Leidos
Sr. UX/UI Designer | January 2010 – January 2014

Provide ongoing support to multiple federal and state government contracts. One highlight includes developing an interactive marketing presentation that helped win a $2.2M project.

Wine World
Creative Director | June 2008 – January 2010

Working directly with the company owner, I helped streamline business strategy of the Wine World Outlet template. We opened 5 new stores and a website that generated $12M in combined sales.

SAIC
Sr. UX/UI Designer | July 2006 – June 2008

Highlight includes the design and development of an interactive history of a national historic site used to test weapons that helped turn the war in Europe during WWII. Awarded a best-in-class design award at the local advertising and marketing level.

Mid Bay Media
Founder, CEO | March 2004 – Present

I put my skills all on the line to help local organizations build compelling websites and products. One highlight involves a 5 year effort to concept, advocate, and fundraise for a community skatepark in Santa Rosa Beach, Florida. Working with the community and local government we break ground in early 2020 for this $525k concrete park.

Coaxsys
Creative Director | June 2002 – March 2004

An early pioneer in retrofitting network devices on coax cable in homes and offices. At it’s peak we had products on store shelves in Best Buy and Office Depot. The company ultimately failed due to significant advancements in wireless technology.

Villing & Company
Art Director | July 2001 – June 2002

Won multiple advertising and marketing awards for website design, TV commercials as well as a best-in-show for a Beatles-themed “South Bend Symphony Orchestra, Abbey Road” outdoor billboard.

Intel
Art Director | February 2001 – July 2001

The previous company, Nuron, was acquired by Intel.

Nuron
Director of Brand | May 2000 – February 2001

This was my first real test in helping a technology start-up develop the product line’s brand. In a relatively short period of time, the company was acquired by Intel for over $120M.

National Cinema Network
Creative Director | May 1996 – May 2000

A highlight includes working within the first generation of digital projectors on movie screens. This allowed us to offer new advertising products using motion graphics with audio.

Skills

Leadership

  • Mentoring
  • Communication
  • Design thinking
  • Team building
  • Team collaboration
  • Critical & actionable feedback
  • Problem-solving
  • Requirements gathering
  • Project Planning
  • Openminded
  • Objective

UX/UI

  • User empathy
  • Research
  • Persona & scenario writing
  • Journey mapping
  • Wireframe
  • Usability testing
  • Hi-fi prototypes
  • A/B testing
  • Design systems
  • Accessibility standards
  • Font & icon nerd

Software

  • Jira
  • Confluence
  • XD
  • Photoshop
  • Illustrator
  • InDesign
  • Sketch
  • InVision Studio
  • Lightroom
  • Animate
  • Rush

Education

Florida State University
B.S. in Studio Art | August 1989 – May 1993
Concentration in Graphic Design, Printmaking
Minor in Anthropology

Hobbies & Interests