Résumé

Work Experience

DigiPro Media
Director of Design | June 2017 – Present

Products for our proprietary website building platform include a visual webpage editor, form builder, billing system and more. Through increased UX/UI research and testing, website building went from 3 days to 4 hours, an 83% decrease in time to build websites.

  • Work cross-functionally with design, product management, development and C-level to conceive, develop and market more usable and desirable web and mobile app products
  • Lead UX/UI for entire proprietary web-building platform from front-end building tools to back-end channel dashboards and data metrics
  • Design, test, and iterate new business products
  • Lead in the design and building of new website and mobile templates focused on accessibility
  • Building a small team of agile UX/UI experts

Destin Realty
Director of Brand | January 2016 – June 2017

Charged with building a powerhouse brand in the regional vacation rental market through research and value-added deliverables. The direct result was an increase in reservations of 30% as well as revenue increased from $4M to $6.2M in 2 years.

  • Shape brand profile and consistency among brand categories
  • Lead and drive short and long term brand strategies with cross-functional partners
  • Influence, interpret and apply customer & website reservations feedback & market research process into brand strategy
  • Identify and define brand concept ideas and opportunities
  • Align stakeholders on design aesthetic, brand profile and business strategy
  • Support and influence production and sourcing recommendations for vendor selection
  • Direct vendors on brand strategy for execution of multiple company websites, usability and brand messaging

Visit South Walton
Sr. Web and Graphics Coordinator | January 2014 – January 2016

Top tier project included a newly designed website that, when launched, saw new user acquisition up by 15%, bounce rate drop by 12% and goal conversions go up 23%.

  • Direct our prototyping and development vendor to ensure brand strategy, technical feasibility and flawless implementation of the website and mobile app
  • Coordinate with advertising and marketing team to execute campaigns across web, social media, print, and live events
  • Utilize strong visual and typographic design to influence visitor decision making
  • Maintain the integrity of the visual and verbal brand across all forms of advertising and marketing

Leidos
Sr. UX/UI Designer | January 2010 – January 2014

Provide ongoing support to multiple federal and state government contracts. One highlight includes developing an interactive marketing presentation that helped win a $2.2M project.

  • Work closely with the engineering team to ensure UX/UI are executed as designed
  • Apply and maintain a consistent art style throughout an entire project interface
  • Create animated prototypes demonstrating UX/UI interaction models and visual effects
  • Develop and nurture relationships across teams and disciplines to promote collaboration and efficiency on various projects
  • Quickly come up with insightful workflows and simple solutions to complex interaction design problems

Wine World
Creative Director | June 2008 – January 2010

Working directly with the company owner, I helped streamline business strategy of the Wine World Outlet template. We opened 5 new stores and a website that generated $12M in combined sales.

  • Set guidelines for brand identity in the regional food and beverage marketplace
  • Serve as lead creative on all assigned business priorities
  • Proactive problem solving with peers and all levels of management
  • Ability to multi-task and work well under pressure and on a tight deadline
  • Guide all online and instore projects to successful release and follow-through in production and operations

SAIC
Sr. UX/UI Designer | July 2006 – June 2008

Highlight includes the design and development of an interactive history of a national historic site used to test weapons that helped turn the war in Europe during WWII. Awarded a best-in-class design award at the local advertising and marketing level.

  • Design product interfaces, journey maps and user experiences
  • Play well in a team environment of developers, researchers, content creators, and product managers
  • Design visual assets to be used across the product lifecycle including custom icons, graphics, color palettes and font selection
  • Provide justifications for decisions on interface design to PM and client
  • Develop storytelling through digital media on custom projects
  • Train clients how to use our website products

Mid Bay Media
Founder, CEO | March 2004 – Present

I put my skills all on the line to help local organizations build compelling websites and products. One highlight involves a 5 year effort to concept, advocate, and fundraise for a community skatepark in Santa Rosa Beach, Florida. Working with the community and local government we break ground in early 2020 for this $525k concrete park.

  • Work hands-on with companies to design and implement a wide range of branding opportunities
  • Provide a business strategy for the internet of things
  • Evolve the current website into the next generation
  • Provide a wide range of project development including website design, web, and mobile application UX/UI, and creative copywriting
  • Design and execute marketing ad campaigns for social media, email, and search.
  • Develop traditional media including print advertising, marketing sheets, logos, brochures, copywriting, editing and more.

Coaxsys
Creative Director | June 2002 – March 2004

An early pioneer in retrofitting network devices on coax cable in homes and offices. At it’s peak we had products on store shelves in Best Buy and Office Depot. The company ultimately failed due to significant advancements in wireless technology.

  • Work cross-functionally across all teams
  • Develop the voice of the brand across all media and platforms
  • Develop scope of work for selecting vendors to execute marketing campaigns
  • Create packaging design for on-the-shelf hardware products
  • Industrial design of in-home hardware products for networking internet-connected devices
  • Design home and family personas for product scenarios
  • Write user instructions for installation, use, and troubleshooting

Villing & Company
Art Director | July 2001 – June 2002

Won multiple advertising and marketing awards for website design, TV commercials as well as a best-in-show for a Beatles-themed “South Bend Symphony Orchestra, Abbey Road” outdoor billboard.

  • Push creative boundaries to develop highly innovative user interactions that will appeal to the target audience
  • Communicate the client’s product or service for the web both visually and verbally
  • Create and maintain wireframes and user flows and coordinate with other team members to incorporate feedback and develop consensus
  • Lead the design and branding of company products

Intel
Art Director | February 2001 – July 2001

The previous company, Nuron, was acquired by Intel.

  • Lead the integration team for product marketing and branding of Nuron hardware products
  • Support sales director and marketing team

Nuron
Director of Brand | May 2000 – February 2001

This was my first real test in helping a technology start-up develop the product line’s brand. In a relatively short period of time, the company was acquired by Intel for over $120M.

  • Develop the voice of the brand across all media and platforms
  • Create marketing campaigns for B2B markets
  • Develop scope of work for selecting vendors to execute marketing campaigns
  • Design corporate personas for product scenarios
  • Write user instructions for installation, use, and troubleshooting
  • Implement style guides for product development
  • Work cross-functionally across sales, engineers, IT and outside vendors

National Cinema Network
Creative Director | May 1996 – May 2000

A highlight includes working within the first generation of digital projectors on movie screens. This allowed us to offer new advertising products using motion graphics with audio.

  • Maintain the high quality of design of both advertising and marketing departments
  • Prototype, test, and launch marketing campaigns for advertising products
  • Creative design and copywriting for pre-show movie trivia and local advertising onscreen
  • Hire, train and lead an in-house production team of graphic designers, production coordinators, and content generators
  • Develop internal communication tools for better collaboration between sales, production, and customers

Skills

Leadership

  • Mentoring
  • Communication
  • Design thinking
  • Team building
  • Team collaboration
  • Critical & actionable feedback
  • Problem-solving
  • Requirements gathering
  • Project Planning
  • Openminded
  • Objective

UX/UI

  • User empathy
  • Research
  • Persona & scenario writing
  • Journey mapping
  • Wireframe
  • Usability testing
  • Hi-fi prototypes
  • A/B testing
  • Design systems
  • Accessibility standards
  • Font & icon nerd

Software

  • Jira
  • Confluence
  • XD
  • Photoshop
  • Illustrator
  • InDesign
  • Sketch
  • InVision Studio
  • Lightroom
  • Animate
  • Rush

Education

Florida State University
B.S. in Studio Art | August 1989 – May 1993
Concentration in Graphic Design, Printmaking
Minor in Anthropology

Hobbies & Interests

  • Travel and food
  • Surfing and sailing
  • Collecting seashells
  • Spending time at the beach